Role - Social Media Manager / Content Strategist

Focus - Brand Awareness + engagement through social content + in-house content

Objective - Increase brand awareness and engagement for a beverage manufacturing company by developing a consistent, visually compelling social media presence and creating visual content for the company’s in-house monitors, including lobby screens, tasting room screen and employee breakroom screens

Strategy

• Developed a video-first, lifestyle driven content strategy to align with target audience interests

• Focused on brand storytelling vs. product-heavy messaging

• Created a consistent visual identity and tone of voice

• Leveraged platform-native formats (short-form video + static content)