S-E Demo Reel

🎥 Case Study

🏢 Company

Standard-Examiner — a leading regional newspaper serving Northern Utah, with a long-standing role as a primary source of local news and community storytelling

🚨 Challenge

During a period of rapid digital transformation in media, traditional news organizations were shifting from print-first to digital-first content strategies.

The challenge was to:

• Increase online engagement and content consumption

• Adapt storytelling for video and social platforms

• Deliver timely, digestible news in a format aligned with changing audience behavior

🧠 Strategy

I helped transition editorial content into a multi-channel digital experience, combining journalism with emerging digital media formats:

• Produced video-first content to complement written articles

• Launched and hosted a recurring digital news segment:
  👉 “The Daily News Update”

• Developed social-friendly content formats to increase reach and engagement

• Created long-form storytelling through documentary-style content

⚙️ Execution

🎬 Video Production & Hosting

• Served as a multi-media journalist and on-camera host

• Produced and edited video content for:

  • Website features

  • Social media distribution

• Delivered daily/recurring updates to make news more accessible and engaging

📱 Digital Content Strategy

• Adapted traditional reporting into short-form, shareable content

• Optimized stories for web + social consumption

• Balanced speed (breaking news) with quality storytelling

🎥 Long-Form Storytelling

• Created the award-winning docuseries:
  “Making the Grade” (2014)

• Focused on:

  • Educational challenges

  • Student and school success stories in Utah

📈 Results & Impact

• Expanded audience reach through video and social media integration

• Increased accessibility of local news via digestible, recurring video formats

• Strengthened community engagement through human-centered storytelling

• Produced award-winning content, elevating brand credibility

💡 Key Insight

Early adoption of video + digital-first storytelling can transform traditional media into a more engaging, scalable content ecosystem.