📧 Email Marketing & Conversion Optimization

  • Designed and executed:

    • Email campaigns

    • Automated funnels & flows

    • Website pop-ups for lead capture

  • Experienced in Klaviyo and Mailchimp

  • Focused on improving:

    • Open rates

    • Click-through rates

    • Lead-to-customer conversion

⚙️ Budget Management & Optimization

  • Managed and allocated marketing budgets across multiple channels

  • Prioritized highest-performing campaigns and lead sources

  • Continuously optimized spend to maximize ROI and efficiency

🧠 Core Strengths

  • Performance Marketing Strategy

  • SEO & Local Search Optimization

  • Lead Generation & Funnel Optimization

  • Data Analysis & Reporting

  • Campaign Testing & Optimization

  • Cross-Channel Marketing Integration

Digital Marketing & SEO Impact Overview

🚀 Lead Generation & Paid Media Success

  • History of driving consistent, high-quality inbound leads through:

    • Google PPC & Local Services Ads (LSAs)

    • Paid Social campaigns

  • Focuses on conversion-driven strategy, not just traffic—ensuring leads generated are qualified and sales-ready

  • Continuously optimizes campaigns through A/B testing, identifying top-performing creatives, audiences, and funnels

💰 Proven Ad Spend Reduction Through SEO

  • Reduces reliance on paid media by building strong organic channels

Key Results (2 Case Studies):

  • Company 1: Decreased monthly ad spend from $12,000 → $8,000 while maintaining lead volume

  • Company 2: Reduced spend from $24,000 → $16,000 with no drop in lead quality

How I Achieved This:

  • Built localized landing pages targeting high-intent search terms

  • Expanded and optimized Google Business Profiles across multiple territories

  • Leveraged reps’ and partners’ business addresses to increase local visibility

  • Increased organic lead flow, offsetting paid acquisition costs

🔍 SEO & Content Strategy

  • Optimized Google Business Profiles for higher local rankings and engagement

  • Developed SEO-focused:

    • Website copy

    • Blog content

    • On-page optimization strategies

  • Used tools like Semrush, eCommerce analytics platforms, and brand trackers to:

    • Identify keyword opportunities

    • Monitor rankings and competitors

    • Refine ongoing SEO strategies

📊 Data, CRM & Performance Tracking

  • Managed lead generation pipelines through CRM platforms

  • Built real-time dashboards to track:

    • Lead volume

    • Channel performance

    • Conversion rates

    • ROI by source

  • Enabled data-driven decision making across marketing and sales teams